Sept 10, 2012 three creatives were brought together through a night of amazing fashion at a local event in their home town of Mobile, Alabama.

Little did they know this was fashion’s fate.

With Cherlise’s classic style, Eric jovan’s contagious flare, and Shannon Theresa’s edginess, the CHERSH woman was born.

This trio opened Chersh boutique to give the CHERSH woman a style outlet that is uniquely her own.

So who is the CHERSH woman?

She is effortlessly chic, her style speaks volumes, and her presence demands attention.